PerezHilton.com Gets Surprise Visit from Animated Superhero

In-Text ad provider, Infolinks, upped the creativity factor this week when launching the first in a series of animated videos targeting top websites. The InfolinksO, the new superhero of In-Text advertising, first visits PerezHilton.com where he dishes on the gossip mogul's adoration of Lady Gaga, his semi-scandal with Miley Cyrus and the magic of turning content into money via Infolinks. The entertainment quality and customization of this campaign create a unique marketing strategy to reach the "big fish" in the blogging world.
"Perez Hilton has a huge following, quality blog and personally I am a fan," shared Shay Klapper, the Head of Marketing at Infolinks. "The InfolinksO is our way of reaching out to Perez in a fun and unique way that he will appreciate." This animated short is the first in a series that Infolinks has produced. They will be releasing customized videos weekly to get the attention of different top websites and blogs.
The social and viral aspects of this campaign are foundational as Infolinks is calling on its some 22,000+ Facebook Fans to help spread the word. Infolinks fans wanting to join in the InfolinksO's mission for PerezHilton.com are encouraged to:

• Share Perez Hilton's YouTube video online
• Post this comment on PerezHilton.com and Perez's Fan page: "Perez, let the InfolinksO make magic with your content http://tinyurl.com/65zqxrx "
• Tweet Perez: "@PerezHilton, let the InfolinksO make magic with your content http://tinyurl.com/65zqxrx%22;

Perez Hilton praises Kids of 88

First it was Zowie - now Perez Hilton has heaped praise on more Kiwi musicians.
The celebrity blogger says New Zealand duo Kids of 88 were the stand out act at his One Night In Austin event at the recent SXSW festival in Texas.
He had previously praised pop star Zowie, who shared the bill with Kids of 88 and a line-up of artists including MNDR, Liz Phair, Dirty Vegas and FrankMusik at One Night in Austin.
Hilton said: "Without a doubt, Kids Of 88 provided the most explosive set at our One Night In Austin event. We can safely say that Kids Of 88 were the breakout act of this year's SXSW."
Kids of 88 are Jordan Arts and Sam McCarthy and the pair have had several hit singles in New Zealand, including My House and Downtown.
Hilton named Zoe "Zowie" Fleury as one of the top five artists to watch in 2011 after posting her first single Broken Machine on his website late last year. 
After she was confirmed to play music showcase SXSW in Austin, Texas, the internet king personally requested she play at his exclusive showcase.
"He asked us to play and it was a really good show. He was standing side of stage singing along the whole time," she told Stuff.co.nz.
"He's really lovely, really nice.  He's really cheeky and nice."
She has since scored the opening slot for Katy Perry for her upcoming New Zealand shows.